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What is Apple-Quenching Your Love For Apple!

The word ‘apple’ could mean a fruit – the delicious and fleshy fruit of the apple tree or a computer technology company. In this age, however, on mentioning the word the first thing that crosses most people’s minds is ‘computer’. Apple Inc is a multinational company that deals with computer software, hardware, and consumer electronics.

History quenches the need for What Is Apple
The Apple Inc. that we know today has its humble beginnings from Cupertino, California back in ‘76. It was started by Steve Jobs (1955-2011), Steve Wozniak and Ronald Wayne as a platform on which to sell the Apple I computer. Ronald Wayne sold out his shares in the company in 1977 and Jobs and Wozniak registered it as Apple Computer Inc. Besides the 250,000 USD funding provided by millionaire Mike Markkula at incorporation, the initial success of Apple came from the Apple II personal computer that easily beat competitors’ products first due to the use of a 5.25 inch floppy drive and secondly because it was chosen to run VisiCalc, a very popular spreadsheet program. Prototypes of the Apple I and II computers were constructed single-handedly by Steve Wozniak. The Apple III came at the end of the 70s and was not as much of a success as its predecessors.

What is apple?
The 80s was a mixture of misfortunes and prosperity for Apple Computer Inc with the innovation of the Apple Lisa and Apple Macintosh computers but culminating in the resignation of Jobs from the company. Both the Lisa and Macintosh had a good reception in the computer world (as the first personal computers to feature a GUI) but they were not so good in as far as sales and market were concerned – they were both too expensive for the typical home user. A row in the leadership of Apple led to Jobs resigning and founding NeXT Inc in 1985.

After Jobs’ exit, there came a series of product launches most of which never really got off the ground. Apple experimented with TV’s, CD Players, digital cameras etc. and even launched a portable device called the Apple Newton all to no avail. All through to 1998 Apple experienced extreme financial difficulties especially with the encroachment of Microsoft into the PC software market and in particular the success of the Windows Operating System. Attempts to sue Microsoft for creating a GUI similar to the Apple Lisa’s did not improve anything as the case was eventually dismissed after years of tussles.

Apple’s fortunes were not turned around until 1996 when the then CEO Gil Amelio decided to acquire Jobs’ NeXT thus effectively bringing him back to Apple. He was initially an advisor to Apple before he was promoted to interim CEO and eventually CEO. In a deal that saw Microsoft create versions of its Office suite to run on the Macintosh, Microsoft purchased 150 Million USD of Apple nonvoting shares. This revenue is thought to be key to Apple’s return to prosperity.

What Is Apple- cont..

The Recovery and Today
Apple’s return to success started in 1998 with the launch of the iMac which was a commercial success. Apple then went ahead to acquire several smaller companies and enhance its portfolio. Mac OS X launched in 2001 after years spent renovating NeXT’s OPENSTEP OS finally bore fruit. It offered the reliability of UNIX but with an easier to use interface. Later that year, the iPod launched and it was an instant success. Apple banked on the success of the iPod to create iTunes, an online music service that allows users to download music files for a dollar each. By mid-2008 over 5 Billion downloads had been recorded.

What Is Apple Mac?
A version of Mac OS X was launched in 2009 that allowed users to install Windows XP or Vista together with OS X in order to convince Windows enthusiasts to purchase Macs. This came after Apple’s adoption of the Intel processor into their MacBook, MacBook Pro and Mac Pro computers.
Apple Computer Inc re-branded as Apple Inc in 2007 to mark the shift in focus from computers to other electronics like the iPhone, iPod and iPad. At that conference, former CEO Steve Jobs announced Apple TV and the iPhone. Apple’s shares hit and surpassed 100$ a piece that year. In the recession of 2009, Apple recorded revenue of 8.16 Billion USD, its best ever.
Jobs took medical leave in January 2011 after a struggle with pancreatic cancer since 2003. He passed away on the 5th of October 2011 having resigned from official duties in August that same year. This marked the end of an era for Apple Inc.
Today Apple Inc is run by CEO Tim Cook, who was promoted from President of Worldwide Operations immediately Jobs resigned in August 2011.

What Is Apple- Conclusion

So Now, What Is Apple?
All that said the answer to the question ‘what is Apple?’ can be summarized as follows: Apple Inc. is a multinational company headquartered in Cupertino, California in the United States. It designs electronics e.g. personal computers and computer software. In different words, Apple Inc is the company credited with the advent of the personal computer and the currently the most valuable brand worldwide.

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What is Apple- Quenching Your Love For Apple!